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Research papers

CTM relevance

The research explained in this paper seeks to address some of the unanswered questions relating to how receptivity to online advertising fluctuates depending on the underlying motivations of Internet users.This study recognizes that one of the key...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Authors: Michael Zeman, Christian Kugel
June 20, 2003
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Citation

Zeman and Kugel (2003a, June 20). CTM relevance . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ctm-relevance-


Research papers

Online audience distribution and duplication

The research described in this paper provides a new look at how consumer behavior insights can be utilized to maximize the effectiveness of an online media plan. Specifically, the paper focuses on two key areas of online measurement currently not...

Catalogue: ESOMAR/ARF WAM Conference 2002: Online
Author: Michael Zeman
June 12, 2002
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Citation

Zeman, M. (2002a, June 12). Online audience distribution and duplication . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/online-audience-distribution-and-duplication-